Client: Vue Cinema
Agency: Tigerbond
Design Brief: For the client, Vue Cinema, the agency Tigerbond developed two PR campaign concepts aimed at fostering community engagement - 'Pick and Fix' and promoting social connections - 'Best Friend Friday'.
Pick and Fix
This concept focuses on placing the community at the heart of the cinema’s strategy by encouraging the revival of shut-down venues. The campaign aims to support and inspire the reopening of these spaces, creating more happy places within communities.
Best Friend Friday
Aimed at encouraging social connections, this campaign promotes spending time with friends and family by offering a "buy one, get one free" ticket deal. The initiative is designed to boost happiness and togetherness through cinema experiences.
