Client: Vue Cinema
Agency: Tigerbond
Design Brief: For the client, Vue Cinema, the agency Tigerbond developed two PR campaign concepts aimed at fostering community engagement - 'Pick and Fix' and promoting social connections - 'Best Friend Friday'.
Key Outcomes:
Pick and Fix – This concept focuses on placing the community at the heart of the cinema’s strategy by encouraging the revival of shut-down venues. The campaign aims to support and inspire the reopening of these spaces, creating more happy places within communities.
Best Friend Friday – Aimed at encouraging social connections, this campaign promotes spending time with friends and family by offering a "buy one, get one free" ticket deal. The initiative is designed to boost happiness and togetherness through cinema experiences.
