Client: Scottish Childminding Association
Agency: Tigerbond
Design Brief: The client, an organisation in Scotland dedicated to supporting all aspects of childminding, sought a complete redesign of their brand book. Their goal was to refresh the brand identity to better reflect their diverse range of support and professional services.
Key Outcomes: Considering the child-centric nature of the organisation, a new logo, colour palette, and visual elements were developed with children in mind. The colours were chosen to be fresh, bright, and playful. The design elements were grouped into key categories: professional, fun, hand-drawn, Scotland-related, activity-based, and educational. Additionally, custom stamps were created, including a master stamp and division stamps. These division stamps help to focus on specific areas during marketing and promotion. For instance, when creating designs for "Learn with SCMA," the learning stamp was used to emphasise the educational focus in the creative materials.
