Client: Desserts On The Go
Design Brief: The client, a custom dessert cake business, aimed to expand into the retail dessert market. The project involved developing a cohesive brand identity and packaging design, tailored to a minimalist aesthetic to appeal to modern consumers.
Key Outcomes: A vibrant, minimalistic brand identity was created, featuring a pop-style logo and bold colour palette. Each colour was carefully assigned to a specific flavour category—e.g., Belgian truffle products are distinguished by orange packaging, ensuring a visually consistent and engaging experience across the range.
Brand logo
Product packaging
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Product packaging
